Francisco

Machadof88@gmail.com

07474332345

Qualification

LTA Level 3 Tennis Coach (Merit).

A bit about me

Originally from Venezuela, I began playing tennis over 17 years ago while at university. What started as a hobby quickly became a passion, developed through a highly self-driven approach—studying match footage, training independently, and using video analysis to refine both technique and understanding of the game.

After moving to the UK, I began my coaching journey, developing my experience at Reading University and with Latika Junior Tennis Club in Bracknell. My work has focused on junior development as well as supporting performance players.

Alongside coaching, I have competed in LTA Grade tournaments and ITF Masters events, achieving multiple wins in singles and doubles, with doubles being one of my key strengths. My competitive experience allows me to bring real match insight into every session.

My coaching focuses not only on technical development, but also on footwork, tactical awareness, and match play, helping players understand what it takes to perform and win matches.

I specialise in video analysis, match charting, and performance goal setting, helping players recognise patterns of play and identify key areas for improvement. This is combined with structured drills training to create high-repetition, game-realistic environments that accelerate development.

My coaching philosophy is centred around clear feedback, purposeful practice, and helping players translate training into match performance. I work with players of all levels, from beginners to performance, supporting long-term development and a deeper understanding of the game.